Thread: What do community members hope to see from Nokia?
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GeneralAntilles is offline GeneralAntilles
2009-08-18 , 16:16
Posts: 5,478 | Thanked: 5,222 times | Joined on Jan 2006 @ St. Petersburg, FL
#38
Originally Posted by ragnar View Post
Peter's third point I think many people are perhaps missing: "And lastly, you always need to balance early excitement versus influencing your existing sales." You don't want to publish the next greatest thing since sliced bread too early, because then people will start to wait for it and not want to buy current devices. The next thing is usually always better. That's why we do next things.
Book publishers love to do this. They mail out preview copies to reviewers 8 months before the street date, people come flooding in to buy it when they read the review in the paper and then completely forget about it when the book is finally released.

Of course, the flip side is waiting 2 years between hardware releases and forcing your users to go elsewhere. . . .
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