A 56% markup isn't too bad. But in the States, you're looking at 162% markup. That is, an 8GB iPod Touch is $229. An un-subsidized, no-contract-required iPhone 3G 8GB is around $599 (at least according to the news stories, I've yet to see one available at that price.) Now, carrier subsidized, the phone is $99. But it requires a 2-year, $30/month data plan. As I spend my day at a computer, and have one readily available at home, I can think of better things to do with that $720. I'm just sayin' - not everyone needs or wants a data plan.