That's a better question than I think many realize, especially for the US.

Wage deflation combined with severe cost of living increases over the past two years is killing the average American. It's tough now to pay for core necessities (and I don't include cell phones in that list) much less toys.

My current salary is now $20,000 less per year than I made last year. If my situation is in any way indicative of the general trend, then product retail costs must come down for this market to be viable. Not all of us are in the iStrata.