That's just it. They don't want to revolutionize it. User freedom and choice injects too much volatility into the market, and companies hate volatility. They always prefer to keep to known, predictable outcomes. And if that means keeping the cellular companies happy by ensuring network lockin, then so be it. Few companies ever want to truly be any kind of "innovator". The horrid excuse for the pocket rape they call "innovation" is anything but that. Typically their idea of innovation anything that's already been around a while (usually stolen from DIY'ers and product hackers), tested, and proven to be a viable product.

The only real innovation anymore comes from these same DIY'ers and product hackers. The companies themselves just take those ideas, repackage them, and then sell them as their own. Of course, on the flipside, sometimes it takes the DIY'ers and product hackers in order to actually get anything truly innovative, since companies like the "slow and safe" approach to everything.

Does it bother me? Of course it does! It drives me nuts that this happens. Is it wrong? Well, yes, in a way, but in the end it's the only way we actually get these "innovations" into our houses, so either we have to do it for ourselves, or wait for a company to do it for us, and then pay them for the privilege of owning such said innovation.