Can we stop calling it a "developer discount program[me]": the last one (N810), and possibly even the one before that (N800), were pitched at developers, bloggers, community advocates, bug triagers, community enhancers etc.

Basically, anything you can get karma for.

You don't have to be a developer to get karma, and you didn't have to be a developer to get a discount code. The "I can't contribute because I'm not a developer" meme should be long dead - it's not been in Nokia's criteria for who gets the cheap devices for a long time.