By Eldar, who is in the know. He's hardly ever wrong, and he said it first, but without seeing it, don'lt you expect it'll cost more than the N97. If you want it to sell, and you want Nokia to make money, it must be this price. I knew when i saw it I needed to save about 600-800 bucks, Nokia's price for all of its top of the line phones. Look on the bright side. E90 was 1200 dollars!