All high end smartphones cost about 500+ Euros. You can't compare it to previous internet tablet prices because it's a smartphone.. If you really want to compare the old tablets then you need to compare with other media internet devices such as Archos or iPod Touch and not the high end smartphone market. What do you mean not reasonable... The iPhone cost more. I'm thinking the price is a bargain because the previous high end smartphones I bought cost more and is no way in the same league as this device. Many will buy this phone subsidised into a contract which will cost peanuts.