Some time ago, in an entirely different context, a competitor referred to the leading company of the field as the Beatles. He said, you can't be the Beatles, because they already exist. And they didn't intend to be the Beatles, they wanted to be Led Zeppelin.

Nokia doesn't need or want to be Apple. They want to be Nokia. Take a read at this: http://www.nokia.com/careers/nokia-a...way-and-values

It is a completely different mindset than Apple.