IT all boils down to this Ads , Ads , and must i say ADDDSS. Nobody but Microsoft have yet to challenge Apple when it comes to marketing. When people look at the ads they are glorified by what they see (especially here in America). I've had one person come in my store and say the Iphone is better because "we (I'm assuming by 'we' he mean fanboy) have the best copy and paste did you see the commercial" i nearly fell on the floor. Imagine this , Nokia Commercial coming up showing hypothetically quake 3 arena then after showing it all black screen saying "games", next showing the multiple desktop then black screen again "personalized", then the browser, and so forth after all the features are shown then show the n900 displaying its title "a mobile computer in the palm of your hand". I mean Nokia should do this nobody knows these phones exist without T.V . I know people who don't even know what the N95 is and it been out for what 3 years now.