Two different Games... The Game US carriers have been playing with subscribers; and... the Game US carriers want device manufacturers to play. The first game manufacturers have little say in but they do affect the outcome... As was said earlier, in some cases when manufactures competed with each other over a carriers business, the manufacturer often came up with ways that a carrier could squeeze extra pennies out of a subscriber. Notice the term “carriers business” and not subscribers business. This is the outcome of this subsidized device game. The subscriber is not the customer, the carrier is.