Friend of mine shot me these links. They're supposed to help with press releases. See if these make anymore sense. They're still just as confusing as the other ones to me. But as I've said before, I'm probably over thinking this whole thing. Of course, as Texrat said, it's hard to write your own press release. lol. Man, I can knock out some killer novels and tech articles, and yet I'm flummoxed on a simple press release. >.<

http://www.writing-world.com/promotion/hanes.shtml
http://www.xpresspress.com/PRnotes.html
http://www.writershelper.com/writing...-releases.html
http://www.davidmeermanscott.com/doc...ules_of_PR.pdf