I think the new thing in creative media and sharing is to have a bluetooth small camera attached to your sun-glasses, hat or on the collar, etc, and you can distribute your live experiences - like qik is on Symbian, or just record your precious life moments as they happen and share them later after editing them on device to fit youtube 10 minutes limit.

Sharing pictures: geo-tag, custom tag.

What if there will be an editor to add text balloons instead of tags with anything (for people name, or funny text messages) on the picture itself?

I think the new thing is to have easy ways for all the tasks. For instance the picture editor I am thinking about to add text ballons on the picture, has to be very easy and intuitive to use, like adding text directly in the balloon, easy change text formatting like font size, color, or font face, easy to add emoticons by using standard text signs like for and easy to move the balloon tail pointer to the object or person in the picture that you want to point to. Rotation should be very easy with touch movements, cropping, resizing part of the picture also easy with few touch-gestures. The video editing should be very easy and intuitive as well. EASY is what attracts people to use the device and should not be forgotten for any succesfull device.

Another thing is why Nokia is using Facebook when with its user base it can create a NokiaUsers platform which has ovi share as repository for pictures, videos, but everyting to be integrated in the "NokiaUsers" - a better name for this facebook clone is needed, but Nokia needs to lead and in order to do that they need to promote their own services and brands to attract people.

My 2 cents...