exactly, eiffel. By using the Ovi Store, which host TONS of free software, as a channel to deliver the FREE and paid apps as well as service related subscriptionware. This is already done for Symbian. Some of the software is hacked and available online if you are a pirate type, but just like iPhones, most of the people will access apps via the Ovi Store, not rob and steal. Even jailbroken iPhone users still buy apps. I have hacked every Symbian device I've owned, but I still will buy apps. So having the free Maemo apps there as well builds the Ovi brand as well as forces the retailware to be stellar. Basically what I'm saying is Nokia would be wise to BRAND? the Application manager as an Ovi Store branch, and allow paid apps in the delivery channel.