Thread: Second discussion topic for co-creation project: CREATIVE MEDIA EDITING & SHARING
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Architengi is offline Architengi
2009-09-12 , 07:54
Posts: 362 | Thanked: 109 times | Joined on May 2009
#48
Originally Posted by talmage View Post
Originally Posted by Archi
>>> Another thing is why Nokia is using Facebook when with its user base it can create a NokiaUsers platform which has ovi share as repository for pictures, videos, but everyting to be integrated in the "NokiaUsers" - a better name for this facebook clone is needed, but Nokia needs to lead and in order to do that they need to promote their own services and brands to attract people.
Facebook has 250 million active users. Nokia's goal is to have 300 million by 2012. If Nokia can get any part of the Facebook revenue stream for directing users that way, that's nearly free money.
The thing is in order to attract customers, now as a "service company" how Nokia likes to redefine itself, for customer retention, Nokia needs to have its own brand service "NokiaUsers-social-page" based on ovi services but integrated in one page. It is not that hard to have a personal page, supporting blog, once the rest of infrastracture (posting images, videos, other files, email, IM) is already in OVI and can be easily integrated in a service "NokiaUsers-social-page" called however they find a proper name ("facebook" and "hi5" names are taken ) . Nokia can also buy a small company that does this kind of thing and integrate it with ovi services for this purpose.
Why to do this "NokiaUsers-social-page", besides integrating services from Facebook?
* because Nokia has this power to do this, power given by the large user-base, iPhone only has 30 million user-base, but Nokia has 300 million users, more than Facebook users, and if these users are presented with an easy creation / registration for this social page, which can require only a "nickname" because the phone number can be used as an id, then many nokia users will be registered to the "social service"
* because integration with Facebook is offered by Android (HTC, Motorola, Samsung), Apple (iPhone), RIM (Blackberry), so to be somehow more special, Nokia can offer both integration with "Facebook" and "NokiaUsers-Social-Page"
* "NokiaUsers-Social-Page" can be intergrated in Symbian, so existing (millions) and new Symbian users can easily benefit from it