Thread: Proposals for community-based marketing campaign
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Crashdamage is offline Crashdamage
2009-09-13 , 15:22
Posts: 670 | Thanked: 747 times | Joined on Aug 2009 @ Kansas City, Missouri, USA
#21
Video is where it's at, no doubt. A series of short videos, maybe from 15 sec to 1 minute long, could be uploaded to Youtube, etc. YouTube has no restriction on such use. Something (hopefully) cool and hilarious, that will grab attention. A little risky, edgy, so there's some chance of a viral effect.

Downside is, if they're NOT cool or hilarious, they could be come an unintentional bad joke and do more harm than good. So you'll have to be careful to get the desired effect.

Thing is, people here will have plenty of good ideas, actually pulling 'em off will be the hard part. IMHO cristexaport has some good ideas - not that others haven't or won't, but as examples. Ya need to get a few people together to pull his off. But they're a good starting point, have the right 'feel'.

Originally Posted by christexaport View Post
I...we need something bold, funny, and that talks to geeks.
Especially the bold and funny part. To make an effort worthwhile, i.e. to make a dent in the market, the campaign needs to appeal to much more than just geeks.

...we have a Verizon Wireless "the Network" type of group that is always following the user. The user will have problems, and need a certain function to solve them. That's where the devs step in, tap a few keys on keyboard while huddled together, and voila! Issue solved with an app!
Cute idea, but Veri$on might get twisted about that.

You can also show "other" smartphones taking too long to do something, and the N900 taking over more tasks at once with multitasking,
The N900's multitasking goes beyond not just the iPhone, but beyond anything Android phones can do. It's one of the best things about it and should be hyped to the hilt.

using the N900 with TV out for gaming when a Playstation breaks at a party,...using the N900 for movies at the theater when the projector is on the fritz,...using the N900 connected to a sound system at a party just abandoned by a disgruntled DJ,
Good ones for the TV out. But lotsa phones/ipods can connect for sound. How many can do it via an FM transmitter? Maybe have an iPhone guy without a cable and a guy use the N900's FM to save the situation.

...movie director...mulling cancelling filming for the day...hand him an N900, and next it shows the director filming with it, yelling "CUT!", and "Brilliant", with the entire staff behind the screen clapping.
I like this, and while I can see freppas' point, who really cares if it kinda overstates quality of the cam. That's what funny ads do - exaggerate for effect.

2 guys with smartphones lost in the desert..."iPhone-like" device, unable to use mapping software offline, and the N900 using its offline maps to direct them to an oasis of bikini clad ladies with drinks, and when they see the guy with the N900, they rush him seductively into a cabin but don't allow the "iPhone-like" user.
A geek's dream. Sex sells. Just wish I could get in on recruiting the ladies.
And that's another N900 advantage that needs to be highlighted.

Anything that brings attention to the 800x480 screen resolution would be good. Maybe 2 guys trying to watch a video and one can't tell who people are or just what they're doing. The other says he can easily on his N900 and pulls up the video to take a look. "It's Dick and Jane and fool, that's not YouTube you're watching, it's YouPorn!"
Last edited by Crashdamage; 2009-09-13 at 15:25.