Thread: Attn Marketing Gurus: Need help writing a press release
View Single Post
overfloat's Avatar
overfloat is offline overfloat
2009-09-13 , 19:57
Posts: 486 | Thanked: 173 times | Joined on Apr 2008
#32
Originally Posted by mrojas View Post
"Will Earthfleet and their allies find the truth behind this dark force before Earth and the nine races are destroyed?"
Personally, I would not use this sentence in a press release as it quickly turns the article into advertising rather than press.

Press releases should be objective, to the point where a newspaper could pick up the article and run it on the front page without editing.

This sort of sentence would be fine in a quote from the author, but I'd argue against it in the body of the release.