Tim, great minds think alike.

The profile point is key here. With the right metadata available on your device, and in an accessible format, narrowing in on content highly relevant to your needs at specific times becomes easier. Actually I think the "master" profile(s) should be in the cloud itself (Ovi.com?) and updated to your handheld device as needed.

And we've discussed this before, but it makes sense also to have the ability to store/use more than one profile at a time on the device, for example business vs personal (and they should be identified to content managers/suppliers as such). Both profiles would match different meta sets (with some overlap of course).

This link is old, but it discusses an XML-based profile standard that would support what we're discussing:

http://xml.coverpages.org/cpex.html

I'm encountering difficulty finding newer info... maybe it didn't take off? Maybe time to revive it? Privacy is addressed which is certainly good.

Also:

http://www.xml.com/lpt/a/99

http://www.internetretailer.com/inte...omer-data.html