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Posts: 362 | Thanked: 109 times | Joined on May 2009
#1
"NokiaUsers-social" - a competitor for Facebook

The new thing from Nokia. Would be this good in order to attract customers? IMHO I think it would be a necessity for Nokia.
Nokia, now as a "service company" how it likes to redefine itself, for customer retention, Nokia needs to have its own brand service "NokiaUsers-social-page" (or what would be better name?), sort of Facebook), based on Ovi services but integrated in one page. It is not that hard to have a personal page, supporting blog, once the rest of infrastracture (posting images, videos, other files, email, IM) is already in OVI and can be easily integrated in a service "NokiaUsers-social-page" called however they find a proper name ("facebook" and "hi5" names are taken ) . Nokia can also buy a small company that does this kind of thing and integrate it with ovi services for this purpose.
Why to do this "NokiaUsers-social-page", besides integrating services from Facebook?
* because Nokia has this power to do this, power given by the large user-base, iPhone only has 30 million user-base, but Nokia has 300 million users, more than Facebook users, and if these users are presented with an easy creation / registration for this social page, which can require only a "nickname" because the phone number can be used as an id, then many nokia users will be registered to the "social service"
* because integration with Facebook is offered by Android (HTC, Motorola, Samsung), Apple (iPhone), RIM (Blackberry), so to be somehow more special, Nokia can offer both integration with "Facebook" and "NokiaUsers-Social-Page"
* "NokiaUsers-Social-Page" can be intergrated in Symbian, so existing (millions) and new Symbian users can easily benefit from it