quole, that works to get the geeks in your corner, but not to get the mainstream users to get the device. HangLoose, I think you underestimate the power of Oprah Winfrey in the US. She single handedly made the Kindle hot across the US. I'm not sure where you're from, but in America, she's the trendsetter of them all. She mentions you, and sales go through the roof overnight. Check this out for a little background. This is about a special on her called "The Oprah Effect": http://www.cnbc.com/id/29961298/ No one turns her down, and getting on her show is like a meal ticket to stardom and fame.