Amen brother! Some time back I was requested by a customer to have the production line start organizing cell phone sales packs in larger boxes by their serial number. At the time the sorting was random. It occurred to me that this change might actually speed us up a tiny bit as well as making the customer happy. So I proposed a master carton label change to the IT guy responsible. "No one else has asked for this so I can't implement it. All customers have to approve of a change like this," he responded. "The same customers who now have no preference whatsoever, apparently, since the packs are currently sorted randomly?" I asked. "um... yeah... well..." "Just do it," I said. "If others don't care now, why would they even notice after the change?" Blew my mind I had to explain that...