Based on your statement, your market share isn't actually increasing all that fast. Your visitor count increased percentage-wise a great deal. Same thing with Nokia sold units vs. Apple sold units. Even if either one sold 1 billion units, they would never reach 100% market share (with that amount, would be darn close tho ) People stare too much on percentages, that's what I think. I could be gravely mistaken, but am I?