livefreeordie
i wont say that but at this moment OVI is failed, not completely but Nokia have to think about re-launch it in future

Ngage is dead again (second time)
OVI Share wont be develop strongly
A lot of development come to integrate Facebook, Twitter and some others non Nokia services. It means that own services are failed (again, not completely)

Vodafone 360 isnt a new service - Vodafone Music on market for several years and have strong customer base (Nokia Music isnt so strong), Navigation for Vodafone isnt bad etc.

I think operators will be a major on this field and Nokia have to think about it. For instance in case of Vodafone Nokia from now have to remove own services (OVI contacts, OVI store etc) from operator handsets and embbeded Vodafone services. The same story later will be for Orange, T-Mobile, O2 and others. So customer base for OVI will be shrinking (i mean potential customer base)