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The myths in US Mobile Marketing
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matthewcc
2009-10-01 , 12:09
Posts: 267 | Thanked: 128 times | Joined on Sep 2009 @ Somerville MA - USA
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http://bit.ly/o8LDc
This is a really nice article talking about how the iPhone's global success is more marketing myth than reality. The article talks about some key points like
How Carriers Operate
How Consumers Behave
Real Market Demand for Mobile devices
Pricing
Application Stores
Emerging Markets
Media Bias
I thought it was interesting to read, especially as a consumer who spends a lot of time in the US. I hope other people find this interesting AND that the Nokia folks adopt some ideas.
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