Yes, Joe Average is the mass market. And unlike the N810, the mass market is going to be very aware of the N900. Every tech site is going to write about it, and they are going to write favorable stuff about it.

So Joe Average is going to catch on that the N900 is the new top walkie talkie from Nokia.

I know it's only "step 4" and yet Nokia seems to be advertising it somewhat. Never really saw any advertising for the 770 - N810.

There is a risk in too many people thinking of the N900 as Nokias next best thing and at the same time know it's not for them, knowing that nobody buys it, thinking of it as a flop. You know, like the tablet PCs. Lovely machines, an improvement on laptops. But it flopped terribly (machines were too expensive because of higher windows licensing costs) and now "tablet" is a negatively associated word. Even those who still sell Windows Vista tablets now avoid the word. Now they are "touch sensitive convertible laptops" instead.

In business, the image of being a flop is supr bad. The N810 avoided it by clearly being a niche product and underadvertised.

Do you guys think our friend Joe will think of the N900 as a niche product, or might he consider it yet another failed attempt at being an Ipod killer?