I don't have much to offer that hasn't already been said except for one small thing. While it's true that we shouldn't underestimate the techiness of Average Joes and also true that the number of techies is rapidly increasing, the vast majority of people Nokia will eventually want to win over from the competition really are that tech-ignorant.

For instance, you would expect 20-somethings to be pretty savvy, but in my college biology lab in the heart of Silicon Valley, we needed a stopwatch for an experiment a couple weeks ago... I wish I were making this up:

Student A: Oh, a stopwatch? I have one on my phone.
Student B: *jaw drops* Wow, what phone do you have?!"
Student A: *whips out her iPhone with a smirk*
Student B: Ohhh... no wonder. They have the best apps!

Student B is a Blackberry user, btw.

I died a little inside.