Think of it this way, if you don't have a tag line or a visual icon, Joe Average will loose you in the general miasma of smartphone ads. Apple is the only company that can live with a self-referential "best iPhone yet" tag. You want as much mindshare as the Palm Pre woman (or at least the Android robot) have.

Forget James Bond, maybe Nokia could convince George Lucas that he loves the N900 and then he'd allow Yoda to be the spokesthing.

N900 - phone and internet it is.