If Joe Average is not clued in enough to google last.fm and able to figure out what it does then .... oh you see where I am going with this. I think the old adage of "Every time I think I have made something idiot proof, they build a better idiot" applies. Eventually the user is going to have to use some actual brain power, regardless of how average he is. Nothing is idiot proof. The store is brand new and has two pages because its not actually open yet.