Thread: Big announcement coming soon from T-Mobile ; Project Black to shake things up?
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mistermix is offline mistermix
2009-10-10 , 12:47
Posts: 35 | Thanked: 20 times | Joined on Sep 2009
#60
Originally Posted by quipper8 View Post
most of the articles have said specifically that this project is not going to be a device launch or a promotional plan, so I don't know what else it could be except either 4g or some other fundamental shift in cell service price structure
The T-Mobile claim is that the announcement is a "game changer". The "game" is that T-Mobile is #4 in subscribers, with the smallest 3G network. Going 4G is not going to attract a significant number of subscribers when most don't even have a 3G capable smartphone. Only a pricing plan radically low enough to attract a significant new set of subscribers could do that.

That new plan would have to be cheap enough to (a) make it worthwhile for subscribers locked-in to other carriers to pay a cancellation penalty to move to T-Mobile, and (b) attract prepaid subscribers from other networks.

We'll see. I'm skeptical that T-Mob will do it, but I'd love to see a price war in the US wireless market.