Yes, i'm still talking about #1. I'm having trouble conceiving of common, interesting use cases that would not involve copyright violations. Just getting links is, at least at that step, probably "clean", but the whole concept falls down in a world where intellectual property copyright is the default paradigm, and is litigation bait. Not something any sensible company is going to get behind as an avante garde showpiece.

I guess i'm saying that i don't see how this got from brainstorm (it's very interesting in concept) to something actually being seriously proposed as a valid design idea.