I watched the video, but remember, this kid is not a 100% reliable witness, so any "busted!!" comment based on what he said is not 100% reliable.

I thought the kid might have said that he heard them shouting his name because he thought that's what they wanted him to say. Then when asked why [he didn't answer their calls], he offered what seemed to him to be a reasonable answer: for the show. That doesn't make it true.

The kid appears to be confused about the difference between TV and reality, and with good reason.

edit: words added in brackets for clarity