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NY Times Article on Nokia US Blunders
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matthewcc
2009-10-19 , 05:54
Posts: 267 | Thanked: 128 times | Joined on Sep 2009 @ Somerville MA - USA
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This is the same story we have been hearing about for years. Nokia is a powerhouse in mobile computing amd phones. They also happen to believe that all markets should act the same, and when they find one that does not, like the NA market, they make/made a conscious decision not to adapt.
Yes, the US market has major players who set the rules though collusion and other nefarious activities. Nokia decided not to play and what happened ? Nokia lost Overall market share in smartphones once US consumers decided they were interested in them. More importantly they lost touch on the wants and needs of one of the biggest consumer markets in the world.
So what does any of this mean? Nokia Screwed up and is now playing catch up. Nokia is a big ship but once it starts moving in the right decisions it goes like gangbusters.
I also agree the article is flawed at holistic level since the forgot that this is a global world... And I think the sales numbers on Nokia's released touchscreens are not trivial...
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