Thread: anti iphone verizon droid advertisement.
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klinglerware is offline klinglerware
2009-10-19 , 22:18
Posts: 459 | Thanked: 669 times | Joined on Sep 2007 @ The DMV
#12
Originally Posted by christexaport View Post
This is a big sticking point of the Symbian bloggers, which are mostly in the US, ironically. We'd love to diss some of these paper champs, but Nokia's policies don't allow it. Only a carrier will do it, and they're all scared of Nokia here.
And, Nokia barely advertises on TV in the US.

US Cell Phone advertising is mostly carrier-driven, with carriers and phone manufacturers cooperating on advertising the latest and greatest subsidized phones. Since Nokia doesn't really play too much of the subsidization game, they are shut out of much of the advertising.

Of course, Apple is the exception--they run the majority of their iPhone spots, not AT&T. But for the most part, the manufacturers have benefited from having a significant portion of their advertising subsidized by the carriers.