Nokia has multiple devices, not a single device. Apple can never outsell Nokia when Nokia has a portfolio of devices to Apple's one. Sort of like expecting the Bugatti Veyron to outsell Chevrolet. Too much of the mass market, and one device will never satisfy them all. Apple has Blackberry and WinMo to contend with, and numbers say they're formidable opponents. Let's see how Apple handles that before you give them Nokia's crown, which they've held half this decade. You have to beat the champ to be the champ.