Good quote.

When a company starts dictating to the likes of Europe just how long it will keep data then it has clearly putting it's own objectives over the will of the people. That's "evil". Underhanded techniques to capture user data is "evil". Not giving you the right easily view and edit data held about you is "evil".

The fact that we are even discussing it here, as many others are doing elsewhere, shows there is growing doubt about Google's intentions. The most evil element in all of this would be not debating the issue openly and if governments around the world don't act sooner rather than later to ensure Google acts within the law and/or create laws to force Google to act in a socially responsible manner. IOW's you and I are the evil ones unless we actively participate in ensuring Google does not become the Big Brother company of the future or even the little-brother hiding behind the scenes.