Wow, those rates aren't that much different compared to what I pay now on T-mobile (albeit though, I have a promotional rate). There is no incentive for me to change my plan. I'm already month-to-month for awhile now since my last contract ended and don't care for subsidized phones, so nothing here really appeals to me.

As has been noted on other sites, it's starting to look like this might be an attempt to bring in people from more expensive carriers, without eroding the revenue they generate from their existing subscribers.