Because no one has heard of Maemo and they don't understand the concept?

Because the masterful PR campaign for the term "Maemo" has yet to be launched from the bold, resourceful, media-savvy developers here, who have launched so many erratically capitalized terms and their experience is about to sweep the world? In two weeks Maemo will be on the front page of every newspaper in the galaxy and you will have to chase developers away with a stick. People will be naming their first-born Maemo, especially useful for people named John Brown who used to differentiate themselves with the middle name of Heironymus -- now it wll be John Maemo Brown!

Sorry...