Ovi Store currently provides content for S40 and S60 (+Maemo in the future, hopefully) so we have to think globally.

I think Ovi Store should let developers:

- get in free
(fair condition: only freeware content can be submitted then)

- get content updates published fast & easily
(Ovi Store client could check for updates regularly to utilize this)

- get paid fast & easily
(if not utilized at the moment, as a customer paying / as a developer being paid with PayPal could help IMO)

- don't mess with the rest (since developers are currently sharing %30 of their income, so it's equal to paying Ovi for their services; so Ovi should simplify developers' work on their side to let them just focus on developing)

As far as I see, this would create a win-win situation.