All the costs I could have saved if I bought that modular device without the radio if I chose NOT to have a cellular radio.. POSSIBLY opening up a sale in the future if I decide to spring a little more DO go the radio route. MUCH more affordable to more people.. and invites more of them to become a LARGER number of customers through the CHOICE of which radio to use.

As opposed to the current route of customers buying the first unit with only the supported bands it has.. then pissing off a bunch who'd rather get the later model designed for their own carrier (or worse, making people switch when they didn't want to).. making MULTIPLE models to support MULTIPLE carriers--which incurs allll the same costs mutiple times, warehousing MORE devices--many of which might not sell, all depending on which carriers people wanted to use with whichever model.

Oh yeah.. I can see how embedding a hardwired radio versus a modular design is so much cheaper for everyone involved. Sure. So uh.. how's this going to end up satisfying the people complaining about AT&T 3G again.. .and cheaply? Small number customers indeed.