I got that^ from the soccer ad. I could see how having the N900 would have helped accomplish that task easier or kept someone who stayed awake informed... but, I can't see how an N900 would help me fish or sleep for that matter. ...and BTW, I'm from Philadelphia. We find humor in everything, we kind of have to... So yo, humor this. (grabs crotch) I think Benny might be on to something... it may be an attempt to establish this "sleeping man" character to make us want to see what he is up to next. However, like the MS spots with Gates, they run the risk that we might not care... This could happen if the ads are produced by someone who does not truly understand the user experience, imho.