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Posts: 474 | Thanked: 283 times | Joined on Oct 2009 @ Oxford, UK
#298
Originally Posted by BatPenguin View Post
So I get 5 per cent off my grocery bill (this is hundreds per year with a family) and I get some spam in my mail from my grocery store. Spam which I don't open and throw away. It's a fair deal to me. In practice, I get a discount for telling my grocery store what brand of toilet paper I use. (it's the very soft one, triple-layered, mmm.)
Toilet paper brand, big deal.

No, the interesting bit is when your health insurance premiums go up because you buy cheaper, less healthy food. Or go up because you started buying laxatives a lot recently.

Considering the big grocery chains also sell insurance, it would be surprising if those databases were completely unlinked.

That said, any store can track your purchasing trends without a store discount card easily. If you pay by debit/credit card, which nearly everyone does, your card number is enough to link each purchase.