In the long term view, very few people pre-order. The day it becomes available, they'll be as good as anyone else in the game. For a smaller vendor, it would not make sense to not clog themselves with email. And as you say, nobody will pre-order as they are now. They can chnage their date the minute something certain happens. They also start showing up on search engines. All they have to do is edit one line on their webpage and orders start rolling in.