You have a point; but if you are paying clear attention to US history, specifically Standard Oil, then you'd see that Google is positioning themselves to profit from both sides of connected spaces (user analytics and targeted advertising). They've put enough pressure on governments and services because of their sheer marketing power and mindshare to change the structures around those connected spaces; and have enough clout to create their own doorways to those connected spaces.

Its not so much evil - at least in the sense of wanting to cause harm to others - but it does take the choice factor down some.

Ironically, like Standard Oil and a few others of that time period, there were other companies who had all of these pieces in place to do the same, but it never was put together. There aren't a lot of those companies around these days. And those that are - *one* in particular that I'm thinking about - is not the company that they were when Standard Oil started pushing people and politics around handily.

This community would do well to pay attention to developments like this. Open source just might be changing under your noses and you've not even payed attention to the different address on the mailing label.