You know, even if you ignore the difference between net profit and operating profit, for those who don't understand it. And even if you forget entirely about estimating what the profit margin is for Apple on the iPhones vs for Nokia on it's many different phones. You still have to contend with this set of figures:

That's again from the Reuters story: http://tech.yahoo.com/news/nm/200911...us_apple_nokia.

So Apple sold 7.4 million phones and took in $4.5 billion. Nokia sold 108.5 million and took in $10.36 billion. Nokia sold nearly 15 times as many phones, but only took in 2.3 times as much money. It's a different way of telling the same story, without having to worry about Strategy Analytics methods, if you don't understand them. It shows that with a tiny fraction of the handsets, Apple can rake in a comparatively huge amount of money.