Then you need to catch up with the times. The iPhone saved Apple. They'll never command more then 15% of the PC market, no matter what they do. The iPod business has declined, and will probably be discontinued soon. Mobile is the center of the technology planet at the moment. Cellphones have surpassed PCs for the largest installed base. This isn't the future, mobile is NOW!
Web based apps and services are the future, as Tomi Ahonen and other visionaries have continuously reminded us. Whoever has the best web browser on device has a better chance of surviving any OS battle in the marketplace. Supporting the most popular services is just as important, and supporting services other than those you own or promote will only make the offering more attractive. Apple can't continue to rest on its music store laurels, with Amazon, Google, and Nokia coming to play as well, and Last.FM, Pandora, and other streaming services getting more popular every day.
Take a look at BMW and Mercedes. They're both companies only positioned in the high end, making profits of scale hard to see. Meanwhile, Audi, Caddillac, Lexus, Infinity, and Lincoln have good futures ahead because of the mass market partners there to cover them in times of loss. So the same with RIM and Nokia, who have diversified their device portfolios to weather economic storms and appeal to more people. I'd rather be RIM or Nokia than Apple in this regard.