About a new device, not yet launched, when the media are jumping on every single piece of information they can get about it? Releasing some information like "oh, yes, we've delayed it, and it will eat your babies" could be a PR disaster *for this device* if it got into the mainstream media, and it would - because of the associated buzz.

Once the hype has died down, sure, stuff like that will become much more mainstream, but if I was in a position of having access to information like that, I'd be quite tight lipped.

While being open is one thing, commercial realities still exist, and can't be forgotten. If they want to be open, they need to stay afloat first, and to keep afloat, they need to sell.