Soooo .... confused.

Am I right in saying then that Nokia Flagship Store is Nokia themselves?
That is what is causing confusion as MPD specifically said on their website "exclusive to OUR flagship stores" which make it sound like they are one and the same, which clearly they are not.

If MPD run the London Flagship Store (which I presume not based on information so far) then why would it get it before the rest and pre-orders? If they do not, then why the hell do Nokia have two different kinds of retail outlets, one which is run by Nokia and the rest run by MPD?