That means, that unlike the N900, the N9x0's target group won't be linux geeks and tech lovers, but rather the current iphone target group (using capacitive screen & everywhere portrait mode). Nokia hopes that apple relaxes and does not bring another updated iphone. If they won't & nokias plan works out, they will have a Nokia N9x0 with all the features people know from the iphone PLUS the maemo web experience which is unbeatable in the mobile sector atm. And those 2 factors combined make the mass market buy N9x0 to replace their (at that point) outdated iphones.