From my knowledge the contracts in stores are doing direct with vodafone. Reason being: they dial into the same system vodafone use (they could see how many lines I had been pre-approved for in seconds & can see account details for existing customers). I got mine this morning @ 10am... from what Jon told me, there are mass amounts of people collecting today & there was a queue by 10:15am! Got free headphones etc so was great... No MPD stuff just Vodafone order form