Insightful as usual,

how *is* nokia creating an 'image' in the usa?

how would you, Texrat, construct a coherent image campaign? What is the positioning, what kinds of faces do you show? The couple of videos i've seen go in a nice direction.

Nokia can play on the 'made in europe' image more strongly... "you are getting the *mercedes* of phones". It can also really kick apple in the face by showig pros - cool IT dudes - standing IN a server farm and using their phone to ssh in and control the big iron - a real closeup of the ssh session and fast thumbs flying over the keyboard - just for a second. (i know it is pointless to ssh to a machine in front of you, but we are talking about images here)

No time. cheers