I'm about ready to order one of these Vikuiti™ DQC-160 from protectionfilm24, but it seem to show a price with VAT included. Shouldn't it be VAT free if I'm importing to the US?

I'm hoping this will be better then the "military" films that required soap & water to apply. I tried one from Phantomskinz & it's a pain to apply. Perhaps because I didn't follow the instruction to the letter & buy a bottle of Johnsons baby wash just to apply this thing. Trying to get it off feels like I'm gonna pull the screen off too.